Make seedlip the number #1 non- alcoholic spirit brand by raising awareness and cultural relevancy to Gen Z
Seedlip: Unwound
Research/Insight
Introducing...
Unwound - A place for meaningful connections with seedlip
Idea
My Role:
Strategist
Creative
Designer
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Gen Z are always on the move, too busy to socialise always wearing headphones.
Gen Z they are glued to their screens phones and devices at work
The only time Gen Z ever do socialise is when they are when they are at the bar/pub or getting drunk
Unwound is here to bring about a social and cultural change in the lives of Gen Z with seedlip being a part of it.
Delivering a 4 day pop up event to connect and educate Gen Z through the immersive story telling of the current 3 seedlip bottles.
With a huge influx of mindful drinking amongst Gen Z
They are not educated well on the many other non-alcoholic alternatives
Seedlip is a catalyst for healthier and meaningful moments. (without the hang over)
Seedlip brief
Runner up
Execution: Three different areas
Jamaican Allspice
A cultivating experience to a taste into the Jamaican culture. Guest get to dine with the British Jamaican duo "original flava" who will also be creating content to their 191K followers and over 50K reach network.
A place to plant those seeds, and to really unwound, relax and connect with each other. At the same time Emma Gannon will be hosting a live workshop here to be viewed by her 71K+ followers on social media.
Roots
Citrus Scentstory
Triggering your sense. Smell can have a lot more of a lasting impact on you. Guest can create perfumes, scented candles, their own cream plus more to take home, using the ingredients of Seedlip. This is a collaboration between Seedlip and Aesop.