Turn digital connection into meaningful IRL experiences.
airbnb: Peas in a Pod
Research/Insight
My Role:
Copy writer
Strategist
Creative director
Runner up
Winners!
airbnb brief
Idea
Execution
Introducing : Peas in Pod
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Further opportunities
With the further opportunity of having everyone written a survey after their event with their connected groups. Each group are sent a recommended trip together through the airbnb app. With the first trip they do being 100% funded by airbnb, to keep their connections.
A lucky 8 fans per influencer will be invited to spend time in the pods with their influencer, play card games, have fun and build that intimate connection.
28 pods and 28 (micro) influencers - one per pod. The influencers fans can sign up through the influencers socials using an affiliate link.
This idea can be incorporated again in many different countries, using their most iconic landmarks while changing the names to fit the landmarks.
Using Londons most Iconic landscape we want Gen Z to have time to have an intimate connection
We have so many friends online yet, if I asked you to name every single one of your 10 thousands following you wouldn't be able to name them all.